Save Your Stats!

STOP Apple from screwing up your tracking! 🙂

Best practices for Facebook tracking in 2021

Hi there! 

If you’re here, you’re probably looking for the key steps you need to take to make sure your Facebook Ad campaigns keep  converting despite Apple’s iOS14 update. 

(Remember: if you don’t take these steps you risk losing up to 20% of your current conversions…)

The good news: with a few simple settings YOU CAN minimize the impact of Apple’s new policy. And it will only take you a few minutes to get at least the basics done.

 So let’s get started! 

Step 1

Watch this video. 

It explains everything.

Key takeaways:

  • These changes apply to every domain you run traffic to
  • Every domain needs 1) Verification, 2) Aggregation setup, and 3) Event Prioritization
  • Prioritization is everything!!! Get it wrong and every day you will spend more and more money on Facebook and get less and less results!
  • Event setup and prioritization will be different for every domain you run traffic to (from Facebook or from anywhere else).
  • Use the simple guidelines I explain in the video to determine correct setup (…or reach out for help 🙂 )
  • Start from "what campaigns will I be running to this domain", deduct what the optimization goal will be (remember the 20-30-40 rule from the video). Then from that you figure out prioritization
  • Follow the steps and ask for help if you get stuck – – but don't stay stuck because once these changes in iOS14 roll out, those who haven't finished setting this up correctly will be drowning!

Step 2

Do it yourself 🙂 

Here are the links:

…And a couple extra references 🙂 

Need Help?

I know. This whole iOS14 fiasco is a major pain and there’s a lot of confusion around it. 

Luckily, I’ve already made sense of all of it for you 🙂 

If you’re stuck and unsure how to make these changes… 

If you just want someone with more Facebook experience to take a look and confirm you’re on the right track… 

Or if you want us to work together to completely rebuild your online marketing funnels and capitalize on the many new opportunities that are now out there… 

Fill in your details below and we’ll have a chat soon!